RAJ GUPTA
Creative Director + Strategic Thinker + New Media Enthusiast
MY TOP 10 PIECES OF WORK
01
IMMORTAL POPPY
An innovative NFT centric donation campaign for The Royal Canadian Legion that merged tradition with digital innovation to celebrate the 100th Anniversary of the Remembrance Poppy. The initiative engaged younger audiences by creating NFTs that honored fallen Canadian soldiers, blending the act of remembrance with current technology.
02
REMEMBRANCE ISLAND
A "game-ucational" campaign for the Royal Canadian Legion that used Fortnite to create a virtual experience where young gamers could explore historical Canadian battlegrounds, ultimately successfully reaching a new generation and fostering respect for veterans.
03
THE LUCKIEST RED
An AI-driven influencer campaign for HSBC US that was designed to uncover the most auspicious shade of red in Asian art. This color was then bottled and given to Asian American artists, leading to the creation of new artworks, the celebration of heritage, and continued prosperity.
04
FERRARI WORLD
A launch campaign for Ferrari World Abu Dhabi—a unique theme park that made the luxury automotive brand accessible to the masses while preserving its premium status with the positioning of "It's Your Turn".
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05
SLEEPING ROADS
A heartfelt digital film for Mazda Canada asking Canadians to "Let the roads sleep" during the pandemic. Using a remake of "Stand by Me," Mazda's message resonated deeply as a metaphor for social distancing and became an exemplary case of how to boost brand power and sales in a challenging time.
06
BALANCE TRAGEDY
A unique experiential marketing stunt for HSBC Canada announcing its innovative chequing account. A quirky impromptu opera performance in a downtown park dramatized the tragedy of missed financial potential, surprising unsuspecting passersby.
07
DRIVE BEYOND MEASURE
An insightful Digital TV campaign for Mazda Canada that redefined car appreciation, focusing on the joy and passion of driving rather than quantitative metrics like horsepower and cubic feet. This is a series of commercials for various models rekindled the emotional connection between drivers and their cars.
CURIOUS ABOUT WHAT FUELS MY WORK?
08
BRING BACK WILDHOOD
A nostalgic integrated campaign for GoRVing Canada that encouraged parents to revive their own wild, joyous childhood memories so that their children can enjoy the same. The campaign successfully coined the term "Wildhood," integrating it into conversations about parenting and summer outdoor adventures.
09
ISOLATION STATION
A digital self-promotion tool by Wunderman Thompson to combat the COVID isolation blues. An 8-hour soundtrack mimicking a typical workday, featuring playful banter and meeting invites, sought to keep us and the larger creative industry inspired during long days of remote work.
10
OPEN MIND EMOJI
A thoughtful campaign for HSBC Canada featuring a custom emoji to promote open-mindedness and respect for diverse perspectives. In partnership with X (formerly Twitter), the emoji aimed to foster healthy conversations and debates among Canadians on a wide variety of topics.
INTERESTED IN MY JOURNEY?
REACH ME HERE
Toronto (Ontario), Canada
+647 997 5806
Dubai, United Arab Emirates
+647 997 5806
© Amritraj Gupta 2024