RAJ MAKES SOCIAL THINGS
BEYOND THE PROFILE PICTURE
A powerful social campaign using Facebook’s then-new 360° technology to reveal the hidden struggles behind teens’ seemingly happy profile pictures. Designed to blend into users’ feeds, these posts encouraged viewers to look deeper—both literally and figuratively—sparking widespread conversation around bullying, abuse, and mental health.
Role / Concept + Art Director
Client / Kids Help Phone
Agency / J.Walter Thompson, Toronto.
Credits / Ryan Spelliscy, Raj Gupta, Lynn Sparrow,Tom Feiler, Caroline Clarke
Year / 2015
DRIVE BEYOND MEASURE
An insightful Digital TV campaign for Mazda Canada that redefined car appreciation, focusing on the joy and passion of driving rather than quantitative metrics like horsepower and cubic feet. This is a series of commercials for various models rekindled the emotional connection between drivers and their cars.
Role / Associate Creative Director
Client / Mazda Canada
Agency / Wunder Thompson, Toronto.
Credits / Raj Gupta, Ari Elkouby, Angeline White, Jennifer Cotton, Monica Remba, Matt Ball
Year / 2021
ROLL UP THE RIM
A celebratory spot capturing the thrill of Canada's most iconic coffee promotion.
This commercial turned “Roll Up the Rim” into a national rallying cry, spotlighting real-time winners and dialing up the excitement with more prizes and more chances to win than ever before.
Role / Concept + Art Director
Client / Tim Hortons
Agency / J.Walter Thompson, Toronto.
Credits / Raj Gupta, Laurent Abedris
Year / 2018
OTHER WORK
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© Amritraj Gupta 2025