WUNDERMAN THOMPSON
ISOLATION STATION
Role / Concept + Creative Direction
Client / Wunderman Thompson (self promotion)
Agency / Wunderman Thompson Canada
Credits / Ari Elkouby, Angeline White, Mike Butler, Jennifer Cotton, Vanya Drakul, Ian Boddy
Year / 2020
The global pandemic forced the world into isolation, challenging collaborative industries to stay creative, motivated, and inspired.
The absence of office buzz made working from home feel sterile and lonely, creating a need for a stimulating and comforting solution.
We at Wunderman Thompson developed Isolation Station, an 8-hour soundtrack designed to mimic a full workday in the office.
The track list featured playful banter, endless meeting invites, and beer o’clock, all voiced by agency employees in English and French.
The Isolation Station soundtrack, available on SoundCloud, was meticulously crafted with stylish cover art and insightful track names.
It included eight 1-hour segments, each representing a typical workday from 9am to 5pm, filled with recognizable agency sounds.
CASE STUDY
THE RESULTS
Widely liked and shared by many employees
Featured by prominent ad publications
AdWeek and The Message, highlighting its charm and nostalgic appeal.
"The campaign's innovative approach set a new standard for engagement"
- AdWeek
OTHER WORK
REACH ME HERE
Toronto, Canada
+1 647 997 5806
Dubai, United Arab Emirates
+971 50 3686258
© Amritraj Gupta 2025