FERRARI WORLD ABU DHABI
IT'S YOUR TURN
Role / Art Direction + Concept
Client / Ferrari World Abu Dhabi
Agency / TBWA/RAAD, Dubai, UAE
Credits / Raj Gupta, Cindy Hammel
Year / 2009-2010
This campaign supported the UAE’s vision to position itself as a global entertainment destination.
By inviting the public to experience Ferrari’s thrill, it bridged exclusivity with accessibility, aligning with the UAE’s goal of driving tourism through theme parks. The campaign’s success, which played a contributing factor to attracting over 1 million annual visitors, helped establish Yas Island as a premium destination for F1 enthusiasts and contributed to the UAE’s growing global recognition in entertainment.
OTHER WORK
Your grid is empty!
Start adding content to your grid.
Add pages / projects
Want to see some not-so-commercial things
i'm working on?
Follow me on Instagram @artraj.hustle
Contact
Toronto, Ontario
Phone: +647 997 5806
Email: therajgarage@gmail.com
© Amritraj Gupta 2021
Ad guy . Illustrator . Maker