CAREER JUNCTION
PUT YOUR SKILLS TO BETTER USE
Role / Concept + Art
Client / Prostate Cancer Canada
Agency / doug and serge, Toronto
Credits / Raj Gupta, Ian Schwey, Lynn Sparrow, Phillip Rostron, Mike Halbwachs
Year / 2012
Many men avoid prostate cancer screenings due to fear or embarrassment.
Prostate Cancer Canada needed to breakthrough and resonate with men so we intentionally leaned into classic toilet humor to break through barriers and encourage action.
The posters were strategically placed in pub washrooms across Canada,
ensuring that the message reached men in a setting where they could not ignore it. The placement took advantage of a donated media space, maximizing visibility and impact.
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Contact
Toronto, Ontario
Phone: +647 997 5806
Email: therajgarage@gmail.com
© Amritraj Gupta 2021
Ad guy . Illustrator . Maker