In 2005, Dubai witnessed a significant 14.56% increase in traffic fatalities.

This resulted in the deaths of 236 people, with speeding being a major contributing factor.

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Originally concepted as a 'Young Cannes' entry piece, this compelling ad was used to highlight the lethal consequences of reckless driving.

The visual was designed to evoke fear and remind drivers of the responsibility they carry—every time they get behind the wheel.

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OTHER WORK

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Omkara
Robot Kalki

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