Digital Media Work

RAJ DOES DIGITAL

RISE STRONG FROM PAIN

A heartfelt Out-Of-Home Campaign for Tylenol Canada that comforts Canadian hockey fans enduring decades of Stanley Cup drought. “Rise Strong from Pain” by Tylenol engages fans through social and outdoor ads, transforming their shared pain into strength and hope, while reinforcing Tylenol’s empathy and support.

Role / Creative Director
Client / Kenvue Canada
Agency / One Method, Toronto
Credits / Raj Gupta, Julian Battersby, Tyler Silva, Mark Emery, Caroline Clarke
Year / 2024

NEW CANADIAN BILL

A progressive digital campaign for HSBC Canada that reimagined national identity through "The New Canadian Bill." HSBC seized the moment to participate in the nomination process for Canada's next notable figure on the $5 banknote, aligning with their brand platform of openness.

Role / Concept + Art
Client / HSBC Bank Canada
Agency / Wunderman Thompson, Toronto.
Credits / CD: Ari Elkouby, Raj Gupta, Tim Das, Jeniffer Cotton, Mike Davidson, John Colluci
Year / 2020

WHAT'S MORE AMERICAN THAN THAT?

A bold digital and OOH campaign for HSBC USA celebrating the contributions of immigrants to American culture. With its immigrant roots, HSBC used this moment to align its values of inclusivity and diversity with the cultural zeitgeist.

Role / Art + Concept
Client / HSBC US
Agency / Wunderman Thompson, Toronto.
Credits / CD: Ari Elkouby, Raj Gupta, Jeniffer Cotton, Mike Davidson, John Colluci
Year / 2019

ISOLATION STATION

A digital self-promotion tool for Wunderman Thompson to combat the COVID isolation blues. An 8-hour soundtrack mimicking a typical workday, featuring playful banter and meeting invites, sought to keep us and the larger creative industry inspired during long days of remote work.

Role / Concept + Art
Agency / Wunderman Thompson, Toronto.
Credits / Raj Gupta, Angeline White, Ari Elkouby, Mike Butler, Jennifer Cotton, Vanya Drakul, Ian Boddy
Year / 2020

❤️ FEATURED IN SHOWCASE

IMMORTAL POPPY

An innovative NFT centric donation campaign for The Royal Canadian Legion that merged tradition with digital innovation to celebrate the 100th Anniversary of the Remembrance Poppy. The initiative engaged younger audiences by creating NFTs that honored fallen Canadian soldiers, blending the act of remembrance with current technology.

Role / Art + Concept
Client / Royal Canadian Legion
Agency / Wunderman Thompson, Toronto.
Credits / Raj Gupta, Ari Elkouby, Angeline White, Barbara Jung, Jeniffer Cotton, Mike Davidson, John Colluci, Pirate Audio
Year / 2021

❤️ FEATURED IN SHOWCASE

REMEMBRANCE ISLAND

A "game-ucational" campaign for the Royal Canadian Legion that used Fortnite to create a virtual experience where young gamers could explore historical Canadian battlegrounds, ultimately successfully reaching a new generation and fostering respect for veterans.

Role / Concept + Art
Client / Royal Canadian Legion
Agency / Wunderman Thompson, Toronto.
Credits / Raj Gupta, Ari Elkouby, Jon Webber, JXDVN, John Colluci, Jennifer Cotton, Chris Tait, Kyle Anderson, Matt Ball, Mike Davidson, Matt Good, Angie Lamanna, Waverly Shin
Year / 2019