CANESTEN

END THE DISCOMFORT

CanestenAd_Mockup_01
Role / Art Direction + Concept
Client / Bayer Canada
Agency / J. Walter Thompson, Toronto

Credits / Phillippa Sharpe, Raj Gupta, Lynn Sparrow
Year / 2017

Canesten wanted to address the sensitive topic of yeast infections in a manner that resonated with women while respecting privacy and maintaining sensitivity.

We used a clever graphic visual to represent the discomfort, placed in a context where women can relate and respond without embarrassment.

CanestenAd_Burn
CanestenAd_Itch
CanestenAd_ShelfBlade

OTHER WORK

Your grid is empty!
Start adding content to your grid.

Add pages / projects

Advertising

Automotive
Consumer Goods
Entertainment
Finance
Food

Health
Social Causes
Real Estate
Retail
Travel

Design

Brand Identity
Poster Design
Typography
Direct Mail

Art

Toronto street signs
Omkara
Robot Kalki

Want to see some not-so-commercial things
i'm working on?

Follow me on Instagram  @artraj.hustle

Contact

Toronto, Ontario
Phone: +647 997 5806
Email: therajgarage@gmail.com

© Amritraj Gupta 2021
Ad guy . Illustrator . Maker