HEALTH
VARIOUS
TYLENOL DAYTIME RELIEF - DON'T FEAR THE HEADACHE
Gen Z stays up late for a thousand reasons - work, games, doom scrolling. But they all share the same feeling: the creeping dread of how tomorrow will feel. That tension became the entry point for Tylenol Daytime’s Canada-first launch.
NEUTROGENA - A REAL BEST FRIEND
On a tight timeline and budget, Neutrogena was repositioned as the brutally honest skincare bestie Gen Z didn’t know they needed- offering real talk and real care in a space cluttered with misinformation.
LISTERINE - UP CLOSE AND PERSONAL
On a shoestring budget and with everyone pulling double duty, we made Listerine feel relevant in a space crowded with clichéd hygiene ads. The message had to land subtly, and feel modern and authentic to how Gen Z experiences first dates.
POLYSPORIN - NOW AVAILABLE
When Polysporin asked us to announce to worried parents that their trusted remedy was back—on a budget smaller than a preschool bake sale - we kept it cute, honest, and simple. No gimmicks. Just a calm reminder: now you can be available, because Polysporin is.
BAND-AID
When Band-Aid wanted to double down on its new product range with a stock video budget, we still made it conceptual, relevant, and sharp. It was proof that even with off-the-shelf assets, you can still create something that feels made-to-order.
OTHER WORK
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© Amritraj Gupta 2025