CANADIAN FILM CENTRE

NOT AMATEUR

16×9 WWSFF_KeyboardCat_Mockup
Role / Concept + Art
Client / Canadian Film Centre
Agency / doug and serge, Toronto

Credits / Raj Gupta, Ian Schwey, Lynn Sparrow, Phillip Rostron, Mike Halbwachs
Year / 2012

Short films were often mistaken for amateur videos, leading to a lack of appreciation for the craftsmanship behind them.

The festival needed to elevate short films, showing they’re professionally made and worthy of serious attention.

WWSFF_KeyboardCat_PosterArtwork
WWSFF_DavidDentist_PosterArtwork

We reimagined viral videos like "Keyboard Cat" and “David at the Dentist” as high-art short films, the campaign highlighted the difference,

showcasing the artistry and craftsmanship that define true short films, and elevating them beyond mere internet memes.

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