KIT KAT PRIDE
KitKat, a brand known for breaks, wanted to bring people together and do its part to support and celebrate diversity and inclusivity.
The campaign signed off with the tagline "Have a break, celebrate who you are."
All proceeds benefited Friends of Ruby directly
The campaign launched during Pride Month with significant social media engagement and influencer partnerships. It kicked off with a video showcasing diverse identities and was supported by limited-edition Pride bars. These bars were sent to LGBTQI2S influencers, with personalized branding replacing the Kit Kat logo, amplifying the message across social media.
58.5 million earned impressions were achieved
109 media hits were recorded
100% positive sentiment was garnered
$1,416 was raised from 177 bars sold
56.6% increase in reach was achieved for Friends of Ruby
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© Amritraj Gupta 2021
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