NESTLE
KIT KAT PRIDE
Role / Art Direction
Client / Nestle Canada
Agency / Wunderman Thompson, Toronto
Credits / Raj Gupta, Michael Rozo, Felipe Guerrero, Angeline White, Daniel Bonner, Ari Elkouby, Bas Korsten, Felipe Santana, Paul Shearer, Gustavo Tovar, Diego Rodríguez, Pipe Ruiz Pineda, Daniel Payán
Year / 2022
Hate crimes and discrimination within the LGBTQI2S community were on the rise.
KitKat, a brand known for breaks, wanted to bring people together and do its part to support and celebrate diversity and inclusivity.
KitKat partnered with Friends of Ruby to celebrate identity and love by putting a unique spin on the iconic duo of Kit and Kat.
The campaign signed off with the tagline "Have a break, celebrate who you are."
Two limited-edition Pride KitKat flavors were launched exclusively at the Kit Kat Chocolatory,
All proceeds benefited Friends of Ruby directly
CASE STUDY
THE ROLL-OUT
The campaign launched during Pride Month with significant social media engagement and influencer partnerships. It kicked off with a video showcasing diverse identities and was supported by limited-edition Pride bars. These bars were sent to LGBTQI2S influencers, with personalized branding replacing the Kit Kat logo, amplifying the message across social media.
Consecutively, the limited-edition bars were available for purchase by everyone, with all proceeds supporting Friends of Ruby.
THE RESULTS
58.5 million earned impressions were achieved
109 media hits were recorded
100% positive sentiment was garnered
$1,416 was raised from 177 bars sold
56.6% increase in reach was achieved for Friends of Ruby
" Kit Kat’s campaign redefined what it means to have a break for those who really need one ”
OTHER WORK
REACH ME HERE
Toronto, Canada
+1 647 997 5806
Dubai, United Arab Emirates
+971 50 3686258
© Amritraj Gupta 2025