TYLENOL CANADA

RISE STRONG FROM PAIN

Role / Creative Direction
Client / Kenvue Canada
Agency / One Method, Toronto
Credits / Julian Battersby, Tyler Silva, Mark Emery, Chris Churchill, Caroline Clarke, David Lineros, Raj Gupta, Think Tank, Brad Pickard
Year / 2024

For over three decades, no Canadian hockey team has won the Stanley Cup, leaving fans with a painful void.

Unfortunately, sports data projections and statistics were not on the side of Canadian fans again in this years playoffs :(

We saw this as an opportunity for Tylenol to step up.

First, we set out to share the pain felt by hockey fans by visualizing the void of the Stanley Cup—a symbolic representation of loss.

We showed up wherever fans were hurting, coinciding with team eliminations in Winnipeg, Toronto, Vancouver, and Edmonton.

And paired our symbol of loss with messages of strength and hope across all social and outdoor advertising.

Reframing the pain of loss as the strength that fuels our drive to win

enabled Tylenol to comfort and shift the focus to winning next year.

THE RESULTS

Achieved 3.6x media value

Scored a 1.7ppt market share gain for Tylenol

Successfully engaged fans across Canada,

reinforcing the brand’s position as a supportive partner in times of pain and hope.

OTHER WORK

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Contact

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Phone: +647 997 5806
Email: therajgarage@gmail.com

© Amritraj Gupta 2021
Ad guy . Illustrator . Maker