HSBC BANK CANADA
BALANCE TRAGEDY
Role / Concept + Art
Client / HSBC Bank, Canada
Agency / J.Walter Thompson, Toronto
Credits / Cory Eisentraut, Ari Elkouby, Raj Gupta, Mark Lewis, Brian Quittenton, Sheng Sinn, Terence Jou, Joel Werner, Kelsey Holst, Shenny Jaffer, Antoniette Emmanuel, Mile Inn Productions, Yan Del Santo, Kai Diniz, Daenen Bramberger.
Year / 2018
Canadian banks require all of their customers to maintain a minimum bank balance to enjoy the perks of no-fee banking.
Tragically, this means that thousands of Canadian's hard earned money sits idle - uninvested and untapped.
HSBC Canada's Advance Chequing Account worked differently.
It allows Canadians to invest their minimum balance so they can grow their money while still enjoying the perks of no-fee banking.
So we put on a charming opera performance in the park to remind lamenting Canadians that they could do more with their money by switching to HSBC Canada. A tenor, disguised as an everyday passerby, lamented his bank’s restrictions, while a soprano from the crowd revealed how HSBC provided a solution.
The performance culminated in a duet about making their balances sing, ending in applause and celebration.
CASE STUDY
THE RESULTS
19,000 of our target gamers
visited the virtual island in just 4 days
45 million earned media impressions
Officially accepted as a part of the
National War Museum’s interactive exhibit.
“ A unique way to help a younger generation understand
the sacrifices of veterans. ”
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© Amritraj Gupta 2021
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