Digital Media Work

RAJ DOES TRADITIONAL

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IT'S YOUR TURN

A launch campaign for Ferrari World Abu Dhabi that positioned the premium brand as accessible. The campaign invited everyone to experience the thrill of Ferrari through an integrated mix of advertising, marking Ferrari's first foray into advertising with a grand and inclusive message.

Role / Concept + Art
Client / Ferrari World, Abu Dhabi
Agency / TBWA/RAAD, Dubai
Credits / Raj Gupta, Cindy Hammel, Milos Illic, Frank Kayser (Gloss Productions), Xavier Mairesse (City Films)
Year / 2010

WHEN DOG'S EAT WELL, THEY DREAM WELL

A creative campaign for Pedigree in the Middle East that showcased dogs’ dreams to communicate the quality of it's food, while respecting cultural sensitivities around the portrayal of dogs.

Role / Concept + Art
Client / Mars Middle East
Agency / TBWA/RAAD, Dubai
Credits / Raj Gupta, Sakib Afridi, Sandeep Fernandes, Rishi Chanana, Nirmal Diwadkar, Hanan Kamal, Maya Theodory
Year / 2008

NOT AMATEUR

A print ad campaign for the Worldwide Short Film Festival that redefined short films by showcasing them as meticulously crafted works of art, distinguishing them from amateur videos.

Role / Concept + Art
Client / Canadian Film Centre
Agency / doug and serge, Toronto
Credits / Raj Gupta, Ian Schwey, Lynn Sparrow, Phillip Rostron, Mike Halbwachs
Year / 2012

BUTTHEAD

A lighthearted campaign for Prostate Cancer Canada that used toilet humor to raise awareness about prostate health, making a serious topic more approachable.

Role / Concept + Art
Client / Prostate Cancer Canada
Agency / doug and serge, Toronto
Credits / Raj Gupta, Ian Schwey, Lynn Sparrow, Phillip Rostron, Mike Halbwachs
Year / 2012

END THE DISCOMFORT

A discreet campaign for Canesten that addressed the sensitive topic of yeast infections using clever graphic visuals, resonating with women.

Role / Art + Concept
Client / Bayer, Canada
Agency / J. Walter Thompson, Toronto
Credits / Raj Gupta, Lynn Sparrow, Phillippa Sharpe,
Year / 2017

SPEEDING IS LETHAL

A "game-ucational" campaign for the Royal Canadian Legion that used Fortnite to create a virtual experience where young gamers could explore historical Canadian battlegrounds, ultimately successfully reaching a new generation and fostering respect for veterans.

Role / Concept + Art
Client / Royal Canadian Legion
Agency / Wunderman Thompson, Toronto.
Credits / Raj Gupta, Ari Elkouby, Jon Webber, JXDVN, John Colluci, Jennifer Cotton, Chris Tait, Kyle Anderson, Matt Ball, Mike Davidson, Matt Good, Angie Lamanna, Waverly Shin
Year / 2019

BAN THE BULB

An environmental campaign for Greenpeace Middle East that highlighted the harmful impact of ordinary bulbs, urging a switch to energy-efficient lighting to combat global warming.

Role / Art + Concept
Client / Bayer, Canada
Agency / J. Walter Thompson, Toronto
Credits / Raj Gupta, Lynn Sparrow, Phillippa Sharpe,
Year / 2017

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PUT YOUR SKILLS TO BETTER USE

A print ad for Career Junction that encouraged creative professionals to find roles where their unique skills could be fully appreciated, positioning the brand as the bridge to fulfilling careers.

Role / Concept + Art
Client / Royal Canadian Legion
Agency / Wunderman Thompson, Toronto.
Credits / Raj Gupta, Ari Elkouby, Jon Webber, JXDVN, John Colluci, Jennifer Cotton, Chris Tait, Kyle Anderson, Matt Ball, Mike Davidson, Matt Good, Angie Lamanna, Waverly Shin
Year / 2019

SHINE BEYOND CLEAN

A print ad campaign for Prill dishwashing liquid that highlighted its exceptional cleaning power, emphasizing how it makes dishes shine with a brilliance beyond ordinary.

Role / Art + Concept
Client / Bayer, Canada
Agency / J. Walter Thompson, Toronto
Credits / Raj Gupta, Lynn Sparrow, Phillippa Sharpe,
Year / 2017

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THE PUSH-UP EFFECT

A print ad for Career Junction that encouraged creative professionals to find roles where their unique skills could be fully appreciated, positioning the brand as the bridge to fulfilling careers.

Role / Concept + Art
Client / Royal Canadian Legion
Agency / Wunderman Thompson, Toronto.
Credits / Raj Gupta, Ari Elkouby, Jon Webber, JXDVN, John Colluci, Jennifer Cotton, Chris Tait, Kyle Anderson, Matt Ball, Mike Davidson, Matt Good, Angie Lamanna, Waverly Shin
Year / 2019